Date
June 2025
INDUSTRY
Fintech
Scope of work
Product design
Web App
Dashboard Design
Problem
Creators often rely on multiple disconnected tools to track growth, manage brand deals, and analyze performance. This fragmentation leads to missed insights, poor collaboration tracking, and difficulty turning data into actionable decisions.
Design Focus
The design focused on unifying complex creator data into a clear, modular dashboard that prioritizes clarity, scannability, and actionable insights. Emphasis was placed on visual hierarchy, simple data storytelling, and reducing cognitive load across analytics and collaboration flows.
Outcome
The final product presents a cohesive system that allows creators to move seamlessly from insight to action. The case study highlights strong information architecture, data visualization decisions, and a scalable interface built to support creators at different growth stages.
